My pitch

I have chosen to create a music video for the song “Merry Happy” by Kate Nash. I decided to create a music video because I found in my research that it was the most popular, and it was the one I had most interest in.

I chose this song because it is very original, upbeat, and it has a past paced rhythm. I also wanted a song which involved a female lead, as this would be more interesting for performance clips. I also chose this song because it doesn’t have a previous music video. Kate Nash has a fairly original style, and her videos match that. I would like to maintain her interesting style in my music video, through both performance and narrative format. She is primarily targeted at my age group and gender, which makes it easier for me to relate to. The song is about being with a person, and the feelings a person has after a break up. This is an issue most people can relate to, and creates an initial narrative.

In making my music video I want to reflect Kate Nash’s style whilst also expanding on the narrative. I want to create a plot around that idea, showing a couples ups and downs, as well as incorporating various performance parts. Kate Nash’s music has a fairly sarcastic and light-hearted style, which I plan to portray in the video.