Textual Analysis
The film Texas Chainsaw Massacre released in 2003, is a remake of the 1974 original. It tells the story of a group of teenagers killed by a family, and is based on the serial killer Ed Gein.
The trailer opens playing soft music, and showing scenes of the people relaxing. The use slow editing and fading between scenes creates a gentle effect. The music then fades, and the editing changes pace. The silence and short scenes create tension for dramatic effect. Short clips from the film allow the viewer to understand the main plot, without revealing the outcome. Towards the end of the sequence credits are shown, whilst audio from the film is continued. The use of sound and music is a crucial feature for the trailer, because it creates tension.
Genre
The genre is a typical gore horror film, and follows many of the conventions such as murder, tension, and dramatic music.
Audience
The film classified under the horror genre, is aimed at adults only. However the horror genre is mostly targeted at people between 18-25. This is reflected in the age group of the main characters.
Context
Throughout the years the franchise has became well-known for its brutal gore and the iconic character Leatherface. The 2003 remake was a box office success, with a gross profit of $107,071,655. However it had a worse critical reception than the original.
Style
The trailer uses fast editing to build tension. The use of diegetic sound helps to engage the viewer, and add to the dramatic atmosphere.
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